Steps Involved in Search Engine Optimization-

• Keyword Research
  We believe in detailed working throughout the process, beginning with researching, finding and analyzing the right keywords and phrases to suit your website theme. Based on this research, we use appropriate keywords to draw a relevant and targeted traffic to your website.
   
  
• Competition Analysis
  Our aim is to identify appropriate keywords for your website, which when used, give your website an increased traffic, but lesser competition. With our in depth analysis and constant monitoring of the market, we make your website well equipped to cope up and grow using the suitable tactics, which place your company ahead of its competitors.
   
• On Page SEO
  On Page SEO basically deals with editing web pages, web titles and Meta tags and optimizing the site’s structure and layout, making it the website search engine friendly. If the site is well structured, with simple coding, it aids in making the indexing process more regular and faster.
   
• Content Enhancement
  Content enhancement is an on-page factor which means, creating new and optimized web pages for your target market and also, regular updating of the existing web pages, as fresh content is always welcome by all search engines. We lay stress on the originality and authenticity of the content, as the more original the content, the more is the weightage given to it by the search engines.
   
• Link Building and Link Popularity
  Link building is an off-page factor which deals in providing relevant content links to your website from popular, content-rich web sites, which are related to or are of the same theme as your website. This is an integral part of the SEO process and accounts for about approx. 70% weightage in achieving top search engine rankings if blended suitably with other “on-page” factors such as content optimization, Meta tag optimization etc.
   
• Submission to Major Search Engines and Directories
  We regularly submit your website to a number of search engines and directories, as this ensures proper and regular indexing of your website and all its important pages in a search engine’s database. Directories such as DMOZ play an important role in providing extra weightage to a website, as all the major search engines consider these directory listings as a criterion to rank results. But since DMOZ is managed by human editors, we can only create a balanced and innovative search engine friendly web site and submit it with DMOZ, leaving the rest to the its editors.
   
• Monthly Maintenance and Reporting
  After going through all the above mentioned steps to achieve a high ranking of your site, we consider this last step very crucial, as it deals in maintaining that ranking and further increasing it by regular upgrading and updating in accordance with the changing algorithms of the search engines. Our SEO team goes for an in depth analysis to stay up to date with all search engine activities and continuously monitor your web site progress, with our main aim to keep it amongst the top positions on the relevant search results.